I am Signy Hardardottir

A full speed creative thinker

As a Creative Product Designer, I blend innovation and dedication to push boundaries and transform ideas into tangible solutions. My human-centered approach and commitment to continuous learning ensure impactful experiences that resonate with users. I'm passionate about bringing bold ideas to life and believe every idea has potential—it's all about how you use it



As Head of Product Design, my passion is to create a digital future with the user at the center. My mission is to build strong design and working processes, keeping both users and employees at the heart of everything we do

Understand Your Audience

To create a successful product, it's crucial to understand who you're creating it for and why. A product can be excellent but irrelevant if it doesn't meet user needs, or it can solve a significant problem but fail if users don't know how to use it. That's why I develop detailed personas to gain deep insights into our users and tailor our solutions to their needs. This focused approach ensures every design decision aligns with user expectations and enhances their experience

Project Initiation Lead

When managing a project, I focus on establishing clear requirements, defining the purpose and goals, and crafting comprehensive user stories and functionalities. This structured approach ensures that every aspect of the project aligns with the intended outcomes and meets the user’s needs effectively

Wireframe and User Flow 

I steer the visual and functional planning of all projects, carefully crafting wireframes and user flow diagrams. My tasks involve designing detailed wireframes that define user interfaces and mapping user flows for intuitive navigation. By working closely with backend developers and technical architects, I ensure our designs are perfectly aligned with the technical infrastructure, fostering efficient development and successful project outcomes

User Testing Methods 

In my role, I lead the product design process and UX testing, focusing on key issues. I design and conduct A/B tests, apply cognitive behavior insights, and follow UX principles to refine our strategies. Additionally, I oversee user observations and interviews to ensure our designs meet user needs effectively.

Shifting focus to design

I highlight a part of the design system that I boldly implemented across our four platforms

Design System

I focus on creating a comprehensive design system essential for our SaaS product, promoting consistency and scalability. This system standardizes elements such as colors, tokens, spacing, and UI components to streamline design processes and ensure uniformity across our platform. My approach simplifies design operations and ensures that visual and functional elements remain aligned throughout the development cycle

Color Configurations  

Below are screens of our product in two different color configurations, demonstrating the versatility and consistency of the design system. These examples highlight how standardized elements seamlessly adapt to various themes, ensuring a cohesive user experience across the platform

Mobile Product Design Showcase

Product Design

Social Wall

Product Design

Training

Product Design

Incident Report

Product Design

Knowledge Base

Product Design

Survey

Web Admin Design Showcase

Product Design

Web Admin

Product Design

Web Admin

Product Design

Web Admin

Client Projects Showcase

Design Lead

Event app

I led the design for this event app, collaborating with stakeholders and integrating external platforms. My focus was on meeting client needs while enhancing user experience

Design

Information app

I designed and customized this project by cleverly repurposing existing components. By doing so, I ensured that the application not only met but exceeded the client's needs and wishes, delivering exactly what they wanted.

Design Lead

Engagement app

Using our existing building blocks and guidelines, I created a customized dashboard that precisely meets our client's needs.

Tailored to our product interface, I designed this scanner and seamlessly integrated it into our solution. My continuous communication with clients and stakeholders ensured alignment throughout the process. Now, users enjoy completing all tasks within one app, simplifying their experience and boosting efficiency.

Design Lead

Scanning app

Design Lead 

Shift Module

Crafting this interface as an integration, I empowered our clients to conveniently access all their information within a single app. With a consistent interface across the board, users seamlessly navigate and manage their data, ensuring an experience that's both fluid and productive